International Developer Education and Advocacy Alliance
IDEAA’s secret recipe: mix community energy and developer education in a bowl until well blended. Beginning with a backyard barbecue, the nonprofit grew into a network of grassroots tech events that blurred the line between convention and conference. Attendees learned, played, and ate together while exploring the future of mobile devices.
After repeated success with the Big Android BBQ, organizers established themselves as IDEAA in 2015. This opened up new topics, event styles, and sponsorship opportunities. The team asked me to remix the BABBQ’s spirit into a platform-agnostic identity to surround their events. We created a system that reflected the hope, joy, and imagination inside each attendee.
IDEAA events feel local. They’re run by people who would otherwise pay to attend. Bottling this enthusiasm balanced the formal strength IDEAA’s new name carried. A lively color palette sits aside the binary motif creating the logo in lowercase. These humble 1’s and 0’s form everything in the identity just as they would in an attendee’s first Hello, World app. Focusing on the small gives this system its largest opportunities.