In my usual perusal of the internet, I discovered on Twitter a new site called Lockerz. It markets itself as a place where users can come, connect, consume trends, and earn points (or PTZ as the site calls them) through games and responses. These “PTZ” can be then spent on prizes the site offers. From the Lockerz web site:
When you watch a video, play a game, or even log in, you’ll earn Pointz (or “PTZ”) Lockerz own form of currency. Turn around and redeem your PTZ for incredible merchandise, unique experiences and exclusive deals and sales.
Lockerz seems to really view itself as a private community that grows through invites rather than public registration. Right now the site is in Beta stage and visitors can request an invite directly.
Because this site is devoted to current trends in the market and in culture, it will be interesting to follow the site’s growth and whether it stays afloat. There are no on-page ads (which is nice as the site’s theme is minimalistic), but with the daily polls I can only assume that over time the trend data collected will be used to make money as Facebook does. Considering the high-profile guests advertising the site from videos made at fashion shows, this network has some great potential.
To check it out for yourself hit up Lockerz here.
